Mobile is the next exciting step for for marketing and selling products and
services. The internet has grown from zero to $195 billion in US sales in
just 16 years. Today retail and wholesale businesses would never consider
existing without a website.
Mobile is already beginning as a major platform for retail and wholesale
transactions. Mobile search grew more than 400% last year and now accounts
for just over 10% of all search traffic. Consider if mcommerce were proportional
with ecommerce; that would put current potential revenue around $20 billion.
Are you getting your share? The vast majority of websites simply display their
full site to users on their smart phones, making the text illegible and
navigation almost impossible. Where does your site fit - legible or illegible?
Would it not make more sense to have a customized display for each size of
display? Makena will ensure your website is useful and effective from your
customers' smartphones.
Responsive Web Design (RWD) is a methodology used to design websites to work
with devices of all sizes and shapes. These sites use fluid proportion-based
grids, to dynamically adapt the layout to the user's device and environment.
As a result, users across the broadest range of devices, screen sizes and
browsers have to a single set of content, laid out so as to be easy to read
and navigate with a minimum of pinching and zooming as well as scrolling
side-to-side. This method is the foundation for a great user experience and
ensures that the user has the best possible experience with your content,
which will drive up the time spent on your site and, most importantly, your
revenue.
Try resizing your web browser to see the behavior of a site designed in this way.
Text message marketing provides a great mechanism for connecting you to
your customers using their mobile phones. Research has shown that: